Premium Coffee Market
Reserve Espresso Medium Roast 

Flavour notes: A distinct taste of wilderness, Citrus Fruit, Lemon zing and Acidity.

You cannot generally have a farm identified coffee from Ethiopia because 90% of Ethiopian coffees are sold through the Ethiopian Coffee Exchange (ECX). The ECX collates blended lots from small farms, grades them according to size, number of defects etc and identifies them by region.  Yirgacheffe is a village, all other coffees are denoted by a region or by the small ancient city of Harrar.

Direct trade is permitted on the last 10% of the market but the identification is to the processing mill, which identifies specialty blended lots arriving at their gates by cupping after processing.

This coffee is through the ECX and therefore lower priced than competitors.

Family Farm  |  Forest Coffee  |  Hand Picked  |  Uncertified Organic


Earn up to 18 Points


  • Weighing your coffee produces the best results. 

  • Grinding your coffee immediately before use if possible.

  • Grind size makes a difference, goal a 4 minute extraction to commence with.

  • Water quality makes a difference, tap water is treated for health outcomes not quality. Use the best water quality you can obtain for the best tasting 

  • Avoid using hot plates to maintain temperature because the coffee stews and spoils.

  • Heat your Carafe before use and rinse your paper filter with boiling water to remove the “papery” taste.

  • Invest in a good brewer, the Breville Precision Brewer and the Moccamaster are our favourites.


    • Place the paper filter in the brew basket.

    • For 6 cups add 45g of coffee ground for filter and tap to even out the grounds then place into your machine.

    • Add 750mL of cold water to the water reservoir to fill to the 6 cup marker.

    • Place carafe (coffee pot) under the brew basket and turn on and start your brew.

    • Wait several minutes for brew to finish dripping.

    • Serve immediately after for best results.

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